Putting the Pieces Together

When to Consider an Interim CMO 

Before Hiring a Full-Time CMO - Hiring the right head of marketing can be time consuming. An interim CMO can provide much needed direction and complete urgent marketing tasks while the company finds the right long-term fit. 

Before Needing a Full-Time CMO - Smaller companies with developing product lines need thoughtful marketing strategy, but may only have budget or bandwidth for more junior staff. An Interim CMO can put together a strategic, practical plan, leaving the execution to the team.

Filling an Unexpected Gap - When an executive leaves unexpectedly or temporarily, often the organization needs a seasoned hand to manage marketing, while considering the implications of the vacancy - reorganization, new hire, internal development. An interim CMO can keep marketing on track, without distraction from politics or prior history.

fullpoint marketing has led marketing & communications at multiple small and early stage companies. We understand how to hit the ground running, quick-start a marketing program, hire the right staff, and create high-impact collateral - combining the company's long term strategy and short term marketing need.