Strategic and practical
Extensive experience with startups and early-stage companies, and an understanding of the pressing need to balance strategy with practical outcomes.
About
Experience, clear thinking, and a bias to finish
Kasey Byrne leads fullpoint marketing. She is an experienced marketing, strategy & communications executive with a passion for growing companies, evangelism, and practical, effective marketing. Kasey has led marketing at multiple early-stage companies and has extensive agency and consulting experience.
Kasey works solo with clients as well as partnering with other small agencies and marketing professionals to provide the very best value.
She began her business career at McKinsey & Company after completing an M.S. in Management from MIT Sloan. She also holds a B.S. with distinction in Electrical Engineering / Computer Science from Cornell University.
How we work
Built for technical audiences
B2B software, product-led growth, and developer marketing — customer stories, marketing plans, automation, and websites that hold up with a technical audience.
Measured by impact
Every activity is run with an eye on impact, measurable results, and the needs of the individual business.