fullpoint marketing has led marketing & communications at multiple small and early-stage companies. We understand how to hit the ground running, quick-start a marketing program, hire the right staff, and create high-impact collateral — combining long-term strategy with the short-term marketing need.
Hiring senior execs is time consuming, and for technical companies finding a head of marketing who is both an experienced exec and technical enough to market your product is hard. fullpoint can lead marketing while you make that hire — providing direction and completing urgent work in the meantime.
Smaller companies with developing product lines need a thoughtful go-to-market plan even at the earliest stages, but typically have limited budgets. A fractional CMO accelerates the impact of marketing on product growth — building the long-term plan while digging in on short-term, high-impact deliverables.
When an executive leaves unexpectedly or temporarily, the organization needs a seasoned hand while it considers the implications — reorganization, new hire, internal development. An interim CMO keeps marketing on track, without distraction from politics or prior history.
Functions as the most senior marketing exec at the company, either full-time or a few days a week over a defined period, usually 3–6 months.
Handles leadership and management of existing marketing staff and external agency support, including hiring where needed.
Recommends and supplies temporary specialists — a demand gen lead, for example — through colleagues and networking.
Does the work as well as advising. A few hours a week of marketing advice is invaluable, but it's a different thing from a fractional CMO.
Let's talk about what an interim or fractional CMO engagement would look like at your company.
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